18 luxury brands, western debut
Association of French non-material cultural heritage, said, intends to set up branch to Chengdu
The last century, the legendary Queen of wine on the wedding, Napoleon’s favorite French red wine, and fragrant wine with different soil … … organized by the CCPIT Sichuan Province in western China will be the twelfth international top West Famous Show, October 20 -25 appearance between the Sichuan Science and Technology Museum. Tavern in the Red Hall, a touch of wine aroma in the air, from the Knights Winery, Chateau Saint Martin, Rich Tong Castle Winery, Chateau Pierre Miguel Mattie other wineries have brought the most proud of the wines, including the favorite drink of Napoleon cedar altar wine.
It is reported that the show has 18 international brands for the first test the water market in western China. Association of French non-material cultural heritage main Xiehanuo said the exhibition will promote more French luxury brand and co-operation in Chengdu, the association intends to set up branches in Chengdu.
Hall site: Napoleon’s favorite red wine
Red pub on the show, Italy and France’s top wine regions of the winery brands will all be present. Among them, the 1.5L bottle of 2005 Pétrus wine worth a lot of money, price $ 320,000. In the 1940s, the British Queen Elizabeth II’s wedding set, wedding, Pétrus is the guests of alcoholism. Another bottle wine rack is Napoleon’s favorite cedar altar wine.
The scene, France’s major wine first collective appearance west, warm inviting visitors to taste the wine. Chateau Pierre Miguel from the Pilu Mattie said, great taste and quality of wine depends on the soil, the soil is not the same as creating a different winery, the formation of a different wine culture.
“It’s like cooking and cooking as a cook, a lot of materials and ingredients needed to make more delicious dishes.” Presence of the French Association, vice president of United Spirits Laer Di said.
In his view, luxury is not limited to jewelry, cars and other luxury items, but also should include people of wine to enjoy the good life. The exhibition is a very good attempt, more conducive to expansion of the French wine market, and enhance understanding of China’s western city.
Optimistic about the prospects: intentionally set up branch in Chengdu
“This event especially meaningful, the top international brands and custom process to Chengdu, the expansion of the brand with the guidance and demonstration effect.” Vendôme, France Chairman of the Committee, the incumbent is still the United States Jewelry Museum Beiyateli that all people all want to escape the busy and fast modern life, people have the luxury to dream. For her, a luxury people with direct contact to the pursuit of perfect quality craftsmen work.
She’s top in West China International Exhibition spoke highly of the famous: “This exhibition will promote Paris – Chengdu, the new relationship between the two cities, I mean sustainable development, rather than immediate effect.”
Similarly, the French Association of intangible cultural heritage is also the main Xiahanuo definition of luxury – a rare process expertise is the ultimate luxury. Luxury is a cultural art and a refined, an elegant, people pay more attention to an object or a place to enjoy the beauty. Now, the Chinese market has become the association’s member companies to expand the market of many objects, while holding the top famous Western China International Exhibition is a forward-looking approach. He said that through this exhibition, is pleased to be a city in western China for closer partnership, “you can say for sure, we will establish an important partnership.”
He said the French Association of intangible cultural heritage will be set up branch in Chengdu, the technology to break through the French national boundaries, while welcoming China’s top technology can also go to France to take root.