A Louis Vuitton bag actually two open plastic, luxury brands are now short-board service
With consumer demand to upgrade the domestic luxury represented by LV, loyal fans continue to grow. Luxury also has in the past few exclusive elites only have middle-class consumer products into mass consumer goods. The surge in sales and a straight contrast, the luxury service is mediocre, and the brand image of these big serious discrepancies. Domestic consumer buying experience of luxury goods are mostly expensive, but difficult to enjoy dignity.
Louis Vuitton opened a plastic bag twice
February this year, Liu spent 11,600 yuan in Macau bought an LV bag men. However, it soon discovered that the new package in the vicinity of the open plastic zipper phenomenon. Liu Yu Hang Lung Plaza, then went to the Louis Vuitton shop, want to replace the goods. Shop Supervisor luo told him that this situation can only fill plastic package and can not be reversed. Liu and two months after the LV store in Guangzhou, the issue for this package of communication, and finally to Shanghai Huaihai store the same style for the new package.
Unexpectedly, and just over a short period of 5 days, the new bag was opened at the same positions on the gel. The next day, Liu once again find the LV Shanghai Huaihai shop, shop supervisor, said Liu exchange can then help other models of packages, but only if Liu can not be said that this package of external design flaw.
Louis Vuitton this contact person in charge of the media in China, the other records in the query after the exchange of goods, told reporters, “we have a package sell well, sell so many, the only guests encounter such a situation of open plastic, but He encountered the same situation twice, it should be the customer’s own problems. “But according to LV shop in a store director said that a package has a plastic customers experienced the situation, while small, but not the person in charge of the media said, “only this one.”
According to public information, LV questioned the quality not the first time in China as early as in 2008, LV Hangzhou, and a small shop on a piece of the standard sample bag was closed days, Zhejiang Industry and Commerce Bureau had to Louis Vuitton ( China) Commercial Sales Ltd penalty notice issued, order the rectification, confiscate the illegal income 298,600 yuan, a fine of 462,500 yuan.
Public relations crisis in that, LV can be described as being very co-Louis Vuitton company has through the media, the official apology to Chinese consumers, and in Paris set up a working group to study China’s quality requirements.
Service short-board luxury brands
Data show that since June 2010, the European luxury market, 65% of the total consumption of the Chinese people. Increasingly sophisticated Chinese consumers want access to the same European and American markets in China, relative to other after-sales service, even in the after-sales service of products purchased outside. Therefore, to establish service facilities in the Chinese market and accordingly improve the quality of services for Chinese consumers to buy a variety of products – the products are not limited to the Mainland to provide services to purchase, then it is particularly important.
Even the head of the brands Louis Vuitton Group, which is to be improved. LV person in charge of China, told reporters the media referred to as the Liu buy products in Macau, the Mainland can not directly search for obtaining the consumer record.