An extravagant feast, modern tailoring process into the mystery of the religious atmosphere, top costumes Discovering Indian traditional sari. Paris, Mumbai, two completely alienated the city completed a perfect collision of the Seven Wonders of the Lafayette.

The same day, fourth top brands Summit Forum was held at the China Europe international business school, from watches, cars, clothing, and many other top international luxury brands in the field of high-rise, Chinese brand high-end talks founder and industry veteran and scholar, “was a hotly contested spot of the top brands in China” is their consensus.

Brings Bain bulunuolanna fourth year introduced the 2011 Chinese luxury market research reports. According to the report, 9 months before the year 2010 to 2011, the Chinese luxury goods market shows strong growth in an unprecedented, but quarter of 2011 growth rate slowing down. In 2010, China’s domestic luxury market 87.1 billion yuan, compared with 2009 growth, and between overall increase in 2011 to 25%.

Since the beginning of 2010, the global luxury market showing signs of recovery, ever-warmer temperature. During this period, unique market development trend in the world of luxury goods in China, in 2010, of personal luxuries with 87.1 billion yuan in mainland China consumer ranking rose to fifth in the world.

All consumption of luxury goods in the Chinese market, watches and bags lead market growth, which watch is a strong rebound in 2009 year. On brand preferences, Louis Vuitton, Chanel and ancient Chi Chinese consumers most want to own luxury brand.

Institute of rich, Chairman and Chief Rupert hoogewerf Rupert hoogewerf day Forum on China’s way of publication of research results. In his view, China has a number of self-made billionaire world. Among them, millions of dollars and hundreds of millions of rich number of its Regal 600 and 7,500 bits respectively.

Judging from the overall composition of population, China’s richest mostly 1960 ‘s birth in 1997, before and after the set up primary business, and in around 2007 initial public offering. According to hurun report, “there are signs that, China since the beginning of 2010 stock now, the phenomenon of peak will 2015 years. “He also predicted that 2030, China will start to the next generation of rich” shift “.

Compared with the average Chinese consumer, Louis Vuitton, Cartier and Hermes is China’s most popular brands, and their favorite sports and leisure sports and tourism, respectively.

According to France, the Tribune reported, miηx Yue-Hennessy and group of Chinese liquor distributor CDT (Vats) of join hands to set up a joint venture company will be responsible for building a 2,400 meters above sea level the mountain in Yunnan area 30 hectares of vineyards.

LVMH group said, red wine produced in Yunnan province will guarantee high quality. This is one of the world’s largest luxury goods group, for the first time grape growing market of China. Hennessy was bought 5 years ago Wen Jun wine liquor brands of Sichuan province, China, from May last year, Hennessy began producing a premium sparkling wine in Ningxia.

Dior Addict, Poeme by Lanc me and Stella by Stella McCartney perfume of people will not know of these strange words, while behind these works have a common label – Jacques Cavallier-Belletrud produced. The master’s name perhaps you are not familiar with, it does not matter, as long as you remember, master mine, will be fine. Currently Cavallier-Belletrud has begun work for Louis Vuitton, although the fragrance of the release time has not been determined, but it is certain that it will be all over the world in 461 LV boutique store sale.

You expect it? Of course, it is a LV up to witness the birth of the first perfume it!

Stephan Hafner independent from the Italian designer brand. With extraordinary creativity and craftsmanship, thirty years and has always been of the royal family who love jewelry connoisseurs. Designer Stefan Hafner had received training in precision watch making, and this sophisticated technology used in high-quality Italian jewelry design, creating a unique identity style. Joined in the line between good sparse arrangement, making irregular beauty.

You may never have imagined, a huge diamond necklace could be so light and flexible to squeeze in the palm of the hand is curled, like a tight-knit lace fabric in general. Such magic is in the details link out thanks to designer whimsy and fine art. Every button, every place is like to be a convergence precision designed a textile-like rotation of the knot can be flexible, so that every part of the whole piece can be nimble ease. As a result, a large Piece easy to wear diamond body, no longer a dream!

Carla Amorim, Brazil’s independence from the designer brand. Brazil’s rich natural, stunning modern architecture, combined with Hollywood-style drama Deco together is Carla Amorim’s unique personality. Brazil produced good designer will be precious stones, gold and dazzling diamonds giving them a modern, fresh and very gentle temperament of women, creating Thatcher’s wonderful works by American and European celebrities and stars of love.

Hollow, complex, dense texture, rich layers. Gem-like luster in the K-gold lace wrapped looming, this jewelry fabric texture and lighting levels in the space formed on the abundant charm of the aesthetic.

Family determinism

Francis Coppola’s granddaughter, Sofia Coppola niece, Gia Coppola directed into the world regardless of which side is the logical thing. Believe it or not, established family background is double-edged sword, because future generations will carry on the glorious birth and mission of the family, placed in front of the only two options, either doing better out of the ring bound; either live in the shadow of life, black or white, no gray area. From this logic, a director of Gia is perhaps her most difficult choice to go one way, because once she began to mean the future will be used countless times with her grandfather and aunt comparison, but she still adhere to the original choice, not only because Francis and Sofia impact on her life, is more important is her last name Coppola.

Small space in the fashion industry full-blown

Last year, Gia joined the line to usher in the first job contract, Zac Posen’s collaboration with Target to find her family from California indie band The Like a fashion shoot video clips, so happened The Like the band’s four Girls and Gia Coppola is a childhood friend, and co-operate naturally strong sense. Gia from a Beatles album in the old hotel photos for inspiration, in about 5 minutes of video using the camera to record the stage of The Like the band rehearsing the song in the hotel before, the whole process of selection fitting clothing, the last lens focusing screen on the stage, four young girls enjoy singing in the “Fair Game” in the end. This small video in the fashion show scene play out, can not say that caused a sensation, but the reaction is not bad, in a sense this is the DNA of the Coppola family, a kind of recognition.

Obviously this cooperation is not only a short opportunity to let her get what they want to shoot, more importantly, its significance lies in the fashion industry opens a window. Gia Opening Ceremony subsequently found shot two short films for an invited Kirsten Dunst and Jason Schwartzman, the other is for the 2012 men’s collection, but also includes Lookbook plane photography. From several short films, it is easy to see on the people most affected Gia Coppola, Sofia Coppola is none other than non-absolute. Feminine interpretation of the similarities between the two methods is Guzhi, and Gia lens in the image of women is more astringent, stubborn, and how many will take some hippie sense of humor. No wonder Zac Posen said after working with her in Gia soon become the next Sofia.

I am afraid Sofia Gia impact is far more of a film on the one hand, her taste for fashion and trends but also sensitivity aunt’s genes are inherited by the middle-class intellectuals welcomed Sofia from the inside and outside an art reveals a young woman taste, of course, art is now a middle-aged women. Often in the fashion event or conference site to see Gia, stylish but not deliberately and feminine way of dressing, the total is tempted to think of Sofia, aunt even said she was a replica of a young man is not an exaggeration.

Whetherly invited Gia Coppola as 2012LookBook models, the expected large effect than the brand even better, it is unexpected is that when this group of films made public later, Gia was recognized as the most likely people to become the next It Girl of the person, Even she herself still in shock, and perhaps there are so little happy now.

Sofia is a close friend and designer Marc Jacobs, Jacobs asked her to cross-border specially designed for the Louis Vuitton series, so the brand was quite a surprise is that it always stores the most popular series, so there has been behind the cooperation.

Gia Coppola does not meet the small video shoot, the director must depend on the strength of a narrative to speak of good works, she told the WSJ she has plans to shoot according to James Franco’s “Palo Alto stories” film adaptation.

Victoria’s Secret is not only the United States, is the world’s leading fashion lingerie industry, affecting the female population of the world’s three billion “intrinsic aesthetic”, but also in perfumes, accessories, cosmetics and other fields exudes irresistible charm . In the U.S., Victoria’s Secret has more than 1,000 branches, are sold by the endorsement of sexy lingerie supermodel.

Victoria’s Secret brand, founded in the early 1970s, since the establishment of day, the company’s name it has become a charming, romantic, conniving, and synonymous with women’s underwear, said sales of underwear per minute up to 600 pieces!

Victoria’s Secret creative way to introduce new material, new product lines, such as the “second skin satin”, mainly to do with cotton, “sexy body suit” and “perfect shape” bra products, especially popular, so the annual Victoria’s Secret Plan develop a new bra styles.

Now Victoria’s Secret’s product range includes lingerie, sleepwear and various ancillary clothing, luxury shorts, perfume, cosmetics and related books. In 2002, the Victoria’s Secret launch of inlaid precious stones, worth $ 10 million bra is a sensation the world.

The last century, the legendary Queen of wine on the wedding, Napoleon’s favorite French red wine, and fragrant wine with different soil … … organized by the CCPIT Sichuan Province in western China will be the twelfth international top West Famous Show, October 20 -25 appearance between the Sichuan Science and Technology Museum. Tavern in the Red Hall, a touch of wine aroma in the air, from the Knights Winery, Chateau Saint Martin, Rich Tong Castle Winery, Chateau Pierre Miguel Mattie other wineries have brought the most proud of the wines, including the favorite drink of Napoleon cedar altar wine.

It is reported that the show has 18 international brands for the first test the water market in western China. Association of French non-material cultural heritage main Xiehanuo said the exhibition will promote more French luxury brand and co-operation in Chengdu, the association intends to set up branches in Chengdu.

Hall site: Napoleon’s favorite red wine

Red pub on the show, Italy and France’s top wine regions of the winery brands will all be present. Among them, the 1.5L bottle of 2005 Pétrus wine worth a lot of money, price $ 320,000. In the 1940s, the British Queen Elizabeth II’s wedding set, wedding, Pétrus is the guests of alcoholism. Another bottle wine rack is Napoleon’s favorite cedar altar wine.

The scene, France’s major wine first collective appearance west, warm inviting visitors to taste the wine. Chateau Pierre Miguel from the Pilu Mattie said, great taste and quality of wine depends on the soil, the soil is not the same as creating a different winery, the formation of a different wine culture.

“It’s like cooking and cooking as a cook, a lot of materials and ingredients needed to make more delicious dishes.” Presence of the French Association, vice president of United Spirits Laer Di said.

In his view, luxury is not limited to jewelry, cars and other luxury items, but also should include people of wine to enjoy the good life. The exhibition is a very good attempt, more conducive to expansion of the French wine market, and enhance understanding of China’s western city.

Optimistic about the prospects: intentionally set up branch in Chengdu

“This event especially meaningful, the top international brands and custom process to Chengdu, the expansion of the brand with the guidance and demonstration effect.” Vendôme, France Chairman of the Committee, the incumbent is still the United States Jewelry Museum Beiyateli that all people all want to escape the busy and fast modern life, people have the luxury to dream. For her, a luxury people with direct contact to the pursuit of perfect quality craftsmen work.

She’s top in West China International Exhibition spoke highly of the famous: “This exhibition will promote Paris – Chengdu, the new relationship between the two cities, I mean sustainable development, rather than immediate effect.”

Similarly, the French Association of intangible cultural heritage is also the main Xiahanuo definition of luxury – a rare process expertise is the ultimate luxury. Luxury is a cultural art and a refined, an elegant, people pay more attention to an object or a place to enjoy the beauty. Now, the Chinese market has become the association’s member companies to expand the market of many objects, while holding the top famous Western China International Exhibition is a forward-looking approach. He said that through this exhibition, is pleased to be a city in western China for closer partnership, “you can say for sure, we will establish an important partnership.”

He said the French Association of intangible cultural heritage will be set up branch in Chengdu, the technology to break through the French national boundaries, while welcoming China’s top technology can also go to France to take root.

Recently, the Ministry of Commerce said China will further cut, including some high-end luxury goods, including tariffs. Although the Ministry of Finance denied this claim, but the rich fund, said Li Jun, chief analyst of overseas investment, tariff reduction is the trend, Chinese consumers, “bought the World” at the same time, but also to learn to “make the world go ‘, now is the gold luxury the best time to stock products.

China-driven luxury goods industry, carnival

Ushered in the luxury sector in recent years the strong momentum of development. Data show that the end of 2010, the global luxury goods market has reached 172 billion euros. The next 10 years, total consumption of luxury goods will exceed 350 billion euros.

This point is undoubtedly the deepest feelings of Chinese consumers. World Luxury Association’s latest report shows that in 2010 consumption of luxury goods market in Mainland China totaled $ 10.7 billion (not including private jets, yachts and luxury cars), second only to Japan has become the world’s second largest luxury consumer. Expected in the first quarter of 2012, China has been spent New Year’s Day, Chinese New Year, Valentine’s Day shopping season, or will surpass Japan to become the world’s largest consumer of luxury goods.

Wells Fargo’s chief overseas investment fund, said analyst Li Jun, the emerging luxury consumers are changing the market. Overseas experience shows that per capita GDP reached $ 2,500 after the consumption of luxury goods will rise sharply; and luxury consumption growth rate is about twice the GDP growth rate. At present, China’s per capita GDP exceeded 3,000 U.S. dollars. GDP growth of 9% to 10%. This means that China is the world’s luxury goods consumer demand to drive into the rapid expansion phase.

More from the vertical view of the industry, luxury consumer corporate profit growth is often faster. China, for example, CLSA forecast the next four years, consumption of various sub-sectors will be the fastest growing luxury and gambling industry, the growth rate of up to 25% and 20%, far beyond the consumption growth rate of about 12% of the industry.

Luxury consumption of luxury goods as investment

As the investment community the popular saying: investment you consume. Domestic investors to buy Apple at the same time, may wish to buy Apple stock.

Li Jun said, from the fundamentals view, compared with the low-end consumer, luxury consumption, investment value becomes more apparent. Luxury consumption of the high barriers to entry, competitive pressure is less than the low-end consumer; the pricing of these goods are strong, by the impact of raw material and labor prices far less than the low-end consumer. Luxury consumer more than a century-old company, tried and tested, viability stronger.

“Good sales and profit performance, which is also a luxury stocks as an investment last year was the most eye-catching variety.” Contrast to the global stock market low, medium and high-end consumer goods and gold and silver stock investment, Wells Fargo Fund found that in the past two more than a year’s time, the best is silver, followed by the Dow Jones on behalf of high-end luxury consumer index is representative of worst-performing index of the low-end consumer, after the performance difference between the two has reached about 100%.

Li Jun said, Despite the early rise, but overall, the top consumer goods overseas stock valuations are not too high, there is still attractive. “For example, Porsche and BMW, in the past 12 months is about 9 times earnings and 9.9 times the Louis Vuitton and Rui Table Group, the price-earnings ratio over the past 12 months are also 18 times and 19 times in between.”

Mo is worried about luxury hot

What is luxury? In the reform and opening up, sunglasses and suits have been a luxury for a while people, sunglasses and suits are reluctant to mark on the torn, with four swagger; pagers and cellular phones have is our luxury, always playing; private Private cars and many people now have or are still a luxury. Therefore, an object is a luxury? Is dynamic, difficult to define the relative terms of wealth owned by the purchaser.

Enthusiastic consumption of luxury goods that the rich first:

And disadvantages it? Yes, these “provide evidence for the wealth or power to obtain and maintain the honor of consumption activities” (economist Veblen’s words) called conspicuous consumption, will to some extent distorted social values, and some of the rich rich-quick mentality and face, really disgusting and “hurt people nervous.”

As a whole? There. Adam Smith in “Wealth of Nations,” he wrote, “no extravagance Act” represents a “king ministers trying to control individual incompetence and economic activity for granted.” Montesquieu in the “Spirit of Laws”, said more clearly: “the rich are not extravagant, the poor will starve to death.” It sounded unhappy, but think of it, indeed some truth, conspicuous consumption in the final analysis consumption, the same stimulating the economy. The rich spend big money to buy “worth” of luxury, rather than “Grandet,” “play money at home, focusing instead on the number of” better than many, after all, involved in the circulation. Some economists say that “a society by the rich to buy luxury goods, and the transfer of wealth redistribution,” which will give more opportunities for the poor. Some people say, and do, like charity, the rich rich and the poor to buy luxury goods is also to promote the flow of a non-violent and less outrage, “the fourth assignment.”

The prevailing “not rich luxury” was a problem, now, mainly “get rich first” in buying luxury goods, is the “first first luxury” or “the rich will be extravagant,” the people should not be used average income to warn “not rich extravagance.”

Besides the poor or rich people are keen consumer of luxury goods:

This is the most critical moment all the worry and anger. But this seems a bit much concern. Despite belt-tightening, even to sell their kidneys, and sold themselves to buy a case of extreme luxury, but we should believe that most people would correctly select the “belly” and “face” of importance.

Over the years, luxury goods why is there so much vitality and allure is its culture, coincident with the “love of luxury and nature of human desire,” which, of course we can use to promote Anpinledao and austere lifestyle to adjust , but also relative to the recognition and acceptance, not the same tough twist.

Reduce tariffs on luxury goods exist, although controversial, but price is the trend, in addition to economic considerations, the objective has the effect of suppressing peaceful dilute luxury. The core is the unique luxury and cultural identity and to show off, LV rotten Street, the effect is gone. But the rich will surely find a new luxury, such as yachts and aircraft, and so forth, so we do not make a fuss. In fact, they may be accused of over-stimulate people’s desire for luxury goods, because the “rebellion” is also a character in the “luxury.”

People who buy luxury goods is simply to prove himself, to meet the self-esteem and gain respect of others. So buy a luxury society and its critics, as a number of different people to open up more to prove himself and win the respect of the path and the atmosphere make life colorful and diverse.

Popular for foreign luxury goods, we need to rethink our country why the lack of big brands and luxury real estate, how to learn from others, in product quality, brand and culture to do more.

While China’s luxury consumption growth, but from the “tide” is probably still far. Even if the “tide” came here on how to effectively avoid the consumption of a variety of flower heads of public funds, is the real big problem to be alert. We should not mistake the target, their eyes fixed on the total population (including the rich), the little girl who excitedly before buying the LV, so chatter on the subject and the “teachings” is not some fun?