Louis Vuitton brand introduction
Louis Vuitton (August 4, 1821 -1892 February 27), the history of France’s most outstanding masters of fashion design. He was in Paris in 1854 opened his own name the first suitcase store. A century later, “Louis Vuitton” into areas of the world’s luggage and leather goods brand, but also become a symbol of high society. 21 “Louis Vuitton” the brand has not only limited to the design and sale of luxury leather goods and luggage, but to become involved in fashion, accessories, shoes, bags, media, wine and fashion and other areas of the giant aircraft carrier.
Louis Vuitton – Introduction
Well-known luxury brands (Louis Vuitton). Louis Vuitton, founded in 1854, now part of French post-production high luxury goods group Moet Hennessy LouisVuitton. Founder of Louis Vuitton’s first job at the elite aristocracy pack when traveling. He witnessed the invention of the steam train, also witnessed the development of steamship transportation, but also deeply appreciate the dome was closed stacked luggage difficulties.
So, Louis Vuitton has created a revolutionary flat-top leather case, and in Paris, opened the first shop. His design will soon be copied, flat square suitcase become the trend. Louis Vuitton luggage gray canvas cladding is the first, in 1896, Louis Vuitton’s son George, the father of the abbreviated name of L and V with the flower pattern design in the 21st century is still renowned monogram printed on canvas (Monogram Canvas) style.
World War I, Louis Vuitton, to meet the needs of the time, luggage can be folded to create military stretcher. After the war, he concentrate on making suitcases, and get the attention of many celebrities, order endless. To Louis Vuitton’s grandson home Sternberg (Gaston) era, the product has been pushed to the pinnacle of luxury, created out of a special purpose sections of the box, accompanied by some with tortoiseshell and ivory comb brush and mirror, a The decorated with silver crystal perfume bottles. Louis Vuitton will be individual customer requirements, tailor-made for their wide range of products.
A century later, India has “LV” symbol of this unique pattern monogram canvas bag, along with a wealth of legendary and Athens become a fashion classic. 100 years, the world has experienced many changes, people’s pursuits and aesthetic concepts also will be changed, but not only the reputation of Louis Vuitton, Zoran, and now maintains an unparalleled charm.
Perhaps it is this charm has attracted many world-class designers. To celebrate the 100th anniversary logo monogram, Louis Vuitton’s president Yves Carcelle After three years of consideration, decided to invite seven well-known avant-garde designer to design the logo monogram new style bags . 7 designer is: Azzedine Alaia, Manolo Blahnik, Romeo Gigli, Helmut Lang , lsaac Mizrahi, Sybilla and Vivienne Westwood.
Louis Vuitton – Details
Napoleon II ascended the throne, the French territory sparked the expansion of the Empress Wu Jie Ni traveled in Europe’s interest. However, the fun of travel is often compromised because of some minor problems and those beautiful clothes not always timely and stay in the trunk.
Poor boy with their craft Louis Vuitton, the queen’s clothes neatly tied in a suitcase. Because of this, young people from the country quickly Louis Empress Wu Jie Ni’s attention and trust.
Process for the Queen’s service, travelers are the emotions aroused the attention of Louis Vuitton. Transport revolution was ascendant, train travelers become the most fashionable choice, but it also gives them a lot of trouble: not confused suitcase wrinkled clothes, luggage in the train is bumpy again and again fall. Louis Vuitton that he can travel for more people to remove the fear, the end of 1854 to facilitate services for the court’s work, founded in Paris in the first leather shop, the main product is the flat trunk lid.
The use of “Trianongrey” canvas boxes made of high society in Paris soon be traveling nobles like the first choice for travel items.
Four years later, Louis Vuitton leather goods store to expand the scale of the Paris suburb Asnières set up the first factory. During this period, the design, production and process travelers more focused on solving practical problems, to design practical, based on Louis Vuitton in the fashion and the deepening of specialization.
In 1871, Louis Vuitton Scribe opened a new store on the Avenue; store opened in 1875 to London. Development of the company’s innovative products provide a more solid foundation: the brand of classic hard luggage was born in 1889, it was adapted to long-distance travel bumps, give travelers peace of mind and comfort are most in need so far, it is Louis Vuitton pride.
Louis Vuitton’s son Georges Vuitton, inherit the family tradition of ingenuity, showing talent in a small inventions. In 1890, he invented a special lock “5-tumbler” feature is that with a key, you can turn on all of my customers of Louis Vuitton luggage, travelers in the pants to avoid tying a lot of key trouble.
Gradually in the Louis Vuitton brand image, when was the greed of its successful imitation theft. However, this further stimulate the creativity of George Vuitton in 1896, he published the famous Monogram canvas of “LV” mark, which makes Louis Vuitton began as a symbol of the brand into the mindset of the people.
Good brand for the future is always full of inspiration, Louis Vuitton’s development process is the proper interpretation of this sentence lightweight flexible Steamer bag in 1901, became a pioneer in later handbags; Eight years later, the Vuitton family with silk and wool Kashmir travel blankets, scarves and later became a pioneer quilt cover.
In 1914, Louis Vuitton store then dream finally became a Paris Champs Elysees 70 that was the world’s largest travel leather goods shop. 2008 Louis Vuitton 150th anniversary wish, two special large suitcase on the rack on both sides in this building, stunning.
February 1998, Louis Vuitton, the world’s first flagship store opened in Paris, then London’s Bond Street is also the second opening. In the same year in August and September, the third and fourth flagship store in Osaka, Japan and the United States opened in New York. Each store’s business scope includes the traditional Louis Vuitton bag series, the Louis Vuitton latest clothing line for men and women come and women shoes.
In 1999, Louis Vuitton in Hong Kong, The Landmark, Central, opened a flagship store, covering two floors, a total of 6600 square meters, equipped with the Louis Vuitton line of high-quality leather goods, including luggage, travel bags, leather handbags, small leather goods, pens and new male and female fashion and shoes series, also offers private leather custom services.
Louis Vuitton brand over the past century has been to advocate refined, quality, and comfortable “travel philosophy”, starting as a design basis … … Louis Vuitton The name has now spread throughout Europe as the most travel goods fine symbol.
Louis Vuitton – design
In 1901, Louis Vuitton introduced a lightweight flexible Steamer bag, a pioneer in later handbags. In 1909, the Vuitton family, with silk and wool Kashmir travel blankets, scarves and later became a pioneer quilt cover. A good brand is always inspiration for the future has unlimited power, while a good brand has always been done in the classic years of the process.
In 1914, Louis Vuitton finally the world famous Champs Elysees in Paris, 70, opened the world’s largest travel leather goods shop. 7 storey building amazing.
Adhering to the original concept, based on Louis Vuitton also insisted on the continuous innovation, Keepall handbag, overturned the previous concept of people’s handbags, while a soft canvas addictive. Louis Vuitton’s first perfume was also born in surprise, “Heuresdabsence” is a romantic name, represents a new exploration of Louis Vuitton.
Louis Vuitton brand over the past century has been to advocate refined, quality, and comfortable “travel philosophy”, starting as a design based … …
Louis Vuitton the name spread throughout Europe as a symbol of the finest travel products. Continues to this day, regardless of later extending out of leather, silk or watches, pens, and even clothes, are based on Louis Vuitton over the past century advocate refined, quality, and comfortable “travel philosophy”, as starting basis for the design.
Then in 1997 joined LV Group Director of Art and Design New York designer Marc Jacobs (Marc Jacob), as Louis Vuitton this traditional symbol of Paris boutique brand into a new vitality. In March 1998 he had never produced clothing LV, made “from scratch” minimalist philosophy of the global fashion industry a positive affirmation. The American-born young designers in fact powerful backing, last year he once again meet the modern women’s lives, simple and elegant design, re-”America’s Best Women’s Designer Award.” In March 1998, he was from the production of clothing LV, made a “scratch” minimalist philosophy, turned out to be the world’s fashion industry is very positive affirmation.
Louis Vuitton – Brand Concept
Louis Vuitton’s approach is to insist on doing their own brand, stick to the brand spirit, to do different things, to provide a true cultural things, and it is hoped to understand more Louis Vuitton Louis Vuitton people to pay attention to Louis Vuitton products, welcome those who have not yet spending power, but the culture of consumer awareness or concern for the people higher than the product, may one day have the ability to choose, will be the first time to Choose Louis Vuitton.