Louis Vuitton landing in Zhengzhou Comment: luxury or from the level of cultural enthusiasm
According to Voice of “news vertical & horizontal”reports, the famous luxury brand Louis Vuitton today landing in Zhengzhou, the industry will enter its Louis Vuitton as a sign of second-tier cities in China. What makes this second-tier luxury brand market in China filled with confidence, what is supporting China to become world’s second largest consumer of luxury goods market? When the Chinese market has opened to the global luxury brand, they must think how.
Opening of the Louis Vuitton store, located in Zhengzhou Yuda Fu Fu Shopping Centre, the order to marry Louis Vuitton, shopping malls are in tiers to renovate again, not only increased the six sightseeing elevator, outside the square Also re-ground modify. It is measured, & Yuda to marry Louis Vuitton spent at least 4 million. The Louis Vuitton is not vague, by the Paris interior designer surgeon’s flagship Chinese characteristics, imitation Champs Elysees the tile floor, from Louis Vuitton’s classic six flower form glass curtain wall has a small window at Hall of Mental Cultivation Look. Ingenuity is not only reflected in the hardware, but also in services, the Louis Vuitton store sales Ltd. Stephen Wong, director of public relations:
Stephen Wong: Our staff, they will ask them to take the time to be serving customers from the door until they left, you will know exactly what they needed something to help him look for other suggestions, not at the counter There waiting for the guests asked, but they ought to take the initiative to understand the needs of guests, give him more advice.
Needless to say, Louis Vuitton to enter the second-tier cities is without a doubt optimistic about the spending power here. GUCCI stationed in Zhengzhou in April last year, causing a berserk, shop the first day, without publicity cases, over a million sales with ease. Chen Xu, retail industry analysts think that luxury brands to enter the second is the inevitable trend of development:
Chen Xu: LV-tier cities as the core of the city is already saturated, & it needs to sink outlets, for example, shop in Chengdu, then it is profitable.